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It’s in some ways an amazing device, but it’s severely undercut by its poor battery life, making it hard to see it as a game-changer.
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Some users of the online hangout Facebook are complaining that its two-week-old marketing program is publicizing their purchases for friends to see.
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Media mogul Barry Diller said Friday his Internet conglomerate, IAC/InterActiveCorp, will invest $100 million to expand in China by creating services designed for local users.
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Happy shopping! Happy, at least, if you don’t get caught in a Black Friday stampede.
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People perform Thanksgiving-related searches near that holiday, so we see predictable spikes in query volume for such searches.
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Will indexing online video bring search ad dollars?
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Black Friday is not only the hottest shopping day of the year but it’s also one of the hottest times of the year for shopping-related search engine use.
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The printed word still holds a strong pull for many consumers, according to Deloitte & Touche’s "State of the Media Democracy" study, conducted by the Harrison Group in March 2007.
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Nearly two-thirds of the young people surveyed said they think that the Internet, instant messaging, cell phones and other technologies make people happier, and 61% said those things make them feel closer to their family
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Unfortunately, for traditional radio operators, someone is touching that dial.
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More than six in 10 consumers IBM surveyed said they preferred ad-supported online content, while 28% preferred paying for ad-free media.
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The distinction between online and offline retail is eroding, at least in consumers’ minds, according to a Sterling Commerce survey of US adults conducted in June and July of 2007.
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There are plenty of business-blog skeptics in the US as well, according to studies by Socialtext and eMarketer. Less than 6% of the Fortune 500 and 2% of the Forbes 200 Best Small Companies blogged in April and June 2006, respectively.
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US men age 18 to 34 have always been an elusive target for marketers, and one they pay dearly to hit — think of the ever-rising cost of Super Bowl spots.
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A January 2007 Accenture survey found that two-thirds of online consumers prefer to buy clothing in stores rather than online.
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The market for movie downloads will reach $720 million in 2011 in the United States, according to Screen Digest’s "Online Movie Strategies: Competitive Review and Market Outlook."
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Baby Boomers are steady radio listeners, according to a Bridge Ratings study conducted during June and July 2007.
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At $5.3 billion, the pharmaceutical industry was the 10th-largest advertising category in the United States in 2006, according to TNS Media Intelligence.
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E-mail sites are by far the largest online advertising revenue generators, according to study by Nielsen//NetRatings’s AdRelevance, as cited in MarketingCharts.
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US mobile search advertising revenues are projected to reach $1.4 billion in 2012, up from $33.2 million in 2007, according to The Kelsey Group.
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Blame product or pirates, but spending is down.
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More than three-quarters of Internet users in the United States go online for health information, according to Burst Media.
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US business-to-business ad spending totaled $14.39 billion in 2006, up 1.4% from $14.19 billion in 2005, according to a BtoB Magazine analysis of ad spending data from TNS Media Intelligence.
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US business-to-business ad spending totaled $14.39 billion in 2006, up 1.4% from $14.19 billion in 2005, according to a BtoB Magazine analysis of ad spending data from TNS Media Intelligence.
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An ABI Research study found that 16.2% of US Internet households have a digital camcorder.
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An average of nearly 30% of US adult Internet users say they will watch online news video to learn about 2008 presidential candidates, according to a survey conducted by Synovate for ClipBlast!.
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Internet display advertising grew 17.7% to $5.52 billion during the second quarter of 2007, according to TNS Media Intelligence.
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In a survey of 311 marketing executives, McKinsey found that 83% used e-mail, ahead of display ads, paid search and online video.
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Pharmaceutical sites aimed at consumers are drawing as many as 20% to 30% of their visits from physicians, according to Manhattan Research.
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Top sports site users skew young and male, based on a comScore analysis of visitors to ESPN.com, Fox Sports on MSN, and Yahoo! Sports.
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In 2007, nearly six in 10 companies will send their e-mail recipients to pre-populated Web forms if they want to opt-out, up from 30% who did so in 2005.
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Reaching video gamers while they play.
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There is a growing sense that the studios’ core audience of 12- to 24-year-olds does not respond to newspaper advertising and is increasingly tuning out TV commercials through the use of DVRs and other time-shifting devices,
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Holiday sales growth will be the slowest it has been in five years, according to TNS Retail Forward. The company forecasted that fourth-quarter growth in 2007 would slow to 3.3% from 4.6% in 2006.
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Three-quarters of online video viewers watch more video than they did a year ago, and more than one-half expect to watch even more next year, according to a study conducted by Taylor Nelson Sofres and sponsored by AOL and Google.
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More than seven in 10 online retailers send out welcome e-mails to customers who sign up for their e-mail programs, up from 66% who did so in 2006, according to the The Email Experience Council.
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Internet protocol television (IPTV) subscription service from telephone service providers accounts for less than 1% of the total US pay TV market
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E-commerce spending in the United States is expected to grow 18% in 2007 to $259 billion, reflecting increased consumer comfort with online shopping.
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PQ Media projects that worldwide product placement spending on films and TV shows will reach $4.38 billion in 2007, up more than 30% from the 2006 figure of $3.36 billion.
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The unbiased opinion is trusted around the globe.
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In-game advertising is being pioneered over time. Video games are the fastest-growing media form. Virgin’s Megastores now attribute 70% of their revenues to games. But in-game ads are still in their infancy.
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Many hope that mobile brand advertising is finally on the move.
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Passionate consumers are natural brand evangelists.
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Nearly two-thirds of respondents to a Maritz Research survey of Generation Y consumers said they were unlikely or definitely unlikely to subscribe to texted retail offers sent to their handsets.
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DoubleClick, Capital One and Intel weigh in on the best tactics.
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Vertis found that 40% of men 65 and older said that an interactive follow-up was acceptable, compared with 23% of female consumers that age.
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African Americans are becoming more active online. In fact, eMarketer estimates that they will make up 11.8% of all US Internet users in 2011, up from 10.8% in 2006.
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More than one-half of all adult gamers are under 40 years old, and one-quarter are under the age of 30, according to an Associated Press-AOL Games survey conducted by Ipsos.
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Working on the assumption that the GLBT community makes up 5% to 7% of the population (6.8% as measured by Witeck-Combs), this translates to GLBT travel spending of $65 billion at the low end and $91 billion at the high.
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Young adults in the US will increase their holiday spending by 10% this season, to $634 per person, according to researcher Youth Trends.
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Instructions for importing an external RSS feed into your Facebook account.
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